Chef’s Secret Spring
Brand Identity / Package Design / Art Direction
Have you ever heard that depending on its hardness and mineral composition, water can significantly affect the overall quality of a dish? As a cooking enthusiast, I created a culinary water brand that enhances the flavor of each ingredient and maximizes the taste of the final dish. The brand's logo is a metaphor for a formal dining setting, with the main dish placed in the center and surrounded by culinary utensils. The spacing between the utensils adjusts based on the size of the dish, making it a versatile logo. The identity communicates the focus on enhancing the taste of food through specially crafted water.
