A24
Brand Identity
A24 is an independent American entertainment company that creates and distributes television shows and films. What sets it apart from other studios is its remarkable fan culture, characterized by highly-engaged fans who eagerly gather, discuss, and share memes following the release of its productions. The company's new identity is based on two distinct states: "Normie," representing the outwardly normal behavior of A24 fans, and "Superfan," capturing the true state of ardent fans who go wild inwardly. The "Superfan" state actively involves the fan community, giving them an opportunity to contribute and shape the company's identity, making them an integral part of the process.
A24 NOMAD
Sub-brand identity for A24 Streaming App
The idea for the A24 Streaming App was inspired by the concepts of "Nomadic Tribe" and "Digital Nomad." The app would allow fans to access and stay connected with A24's content from anywhere and at any time, like a tribe on the move. One unique feature of the app is "Real Time Comment," which lets users insert live comments into specific scenes. This creates an experience akin to watching the film together, with users sharing their live reactions to the content.
Campaign Design
To differentiate from the core identity which mainly uses image-heavy content, text memes written by fans are prominently used for the campaign. Using the actual tweets that A24 fans uploaded on their Twitter as taglines, the campaign encourages viewers to actively participate in the fan culture.
